Best Flooring / Nelson's Flooring
Company: Best Flooring or Nelson’s Flooring (“BF”, “NF” or “Company”)
Financing Amount: $1,000,000
Financing Structure: $750,000 SBA 7a Term Loan, $250,000 SBA Express Line of Credit
Financing Date: August 28, 2026
About the Company
Nelson’s Flooring LLC, doing business as Best Flooring, is a retail flooring and installation company serving homeowners, builders, property managers, real estate flippers, and contractors throughout the Indianapolis metropolitan area. The Company provides a comprehensive selection of flooring products, including luxury vinyl plank (LVP), laminate, carpet, and hardwood, together with professional installation services.
Phil Nelson acquired Best Flooring in May 2023 after developing extensive experience in real estate investment, renovations, rehabs, and flooring projects. Since acquiring the Company, Phil has led a comprehensive operational transformation focused on strengthening sales, pricing, marketing, staffing, financial controls, and day-to-day operations.
Under Phil’s leadership, Best Flooring has transitioned from a less formalized operating model into a more structured and scalable business. The Company implemented standardized pricing and quoting procedures, strengthened its sales accountability processes, centralized scheduling, introduced job-costing and margin-management systems, and transitioned its compensation structure toward performance-based incentives.
These initiatives have produced meaningful improvements in the business, including approximately 50% sales growth from 2024 to 2025 and more predictable margins and operating performance. Best Flooring has also expanded relationships with builders and property managers and is seeing increased opportunities within the commercial and multi-family markets, complementing its growing retail customer base.
With a growing customer base, improved operating systems, and a diversified revenue mix, Best Flooring is positioned to continue expanding its presence throughout the Indianapolis market while maintaining its focus on quality products, professional installation, and customer service.
Situation
Following Phil Nelson’s acquisition of Best Flooring, the Company undertook a significant operational turnaround that required investment in marketing, staffing, technology, inventory, and other infrastructure. During this transition, the business relied in part on short-term, high-cost financing to fund working capital needs and bridge timing gaps associated with its growth.
The Company’s working capital requirements are driven in part by the nature of its commercial and builder business, where projects can require significant upfront expenditures for materials and labor before customer receivables are collected. At the same time, management identified an opportunity to replace higher-cost obligations with stable, long-term financing while providing additional capital to support the Company’s next phase of growth.
Phil Nelson engaged Alantes Corporate Finance (“Alantes”) to develop a financing structure that would refinance existing obligations, improve the Company’s financial flexibility, and provide sufficient liquidity to support continued expansion.
Solution
Alantes worked closely with Phil Nelson and the Best Flooring management team to structure and secure a $750,000 SBA 7(a) Term Loan and a $250,000 SBA Express Line of Credit, providing the Company with a total financing package of $1,000,000.
The financing was structured to refinance approximately $400,000 of existing seller financing and pay off a $100,000 high-cost line of credit, replacing short-term and higher-cost obligations with a more stable, long-term capital structure. The remaining capital provides Best Flooring with additional liquidity to support marketing expansion, inventory purchases, administrative resources, larger projects, and ongoing working capital requirements.
The SBA Express Line of Credit provides an additional layer of flexibility as the Company continues to grow, particularly for larger commercial and multi-family projects that require upfront expenditures for materials and labor prior to collecting receivables. The financing also allows Best Flooring to expand its digital marketing efforts into higher-income Indianapolis suburbs, including Fishers, Carmel, Noblesville, and Westfield.
“Alantes understood that we weren’t simply looking for financing—we were looking for a capital structure that reflected how much the business had changed since I acquired it,” said Phil Nelson, Owner of Best Flooring. “The financing allowed us to replace expensive and short-term obligations with stable capital while giving us the working capital we need to take on larger projects and continue investing in growth. Alantes was instrumental in helping us get to this next stage of the business.”
With a strengthened capital structure and additional liquidity in place, Best Flooring is well-positioned to build upon its operational improvements, expand its customer base, pursue larger commercial and residential opportunities, and continue its growth throughout the Indianapolis metropolitan area.
About Alantes
Alantes Corporate Finance (“Alantes”) specializes in capital raises and strategic advisory for small to middle market businesses across the nation. Our team prides itself on our ability to provide unique solutions for all of your business needs. Whether you’re looking to acquire a new company or additional working capital for operations, Alantes is your trusted source for business growth and expansion. Our multi-faceted approach allows us to craft creative solutions that adds value at the most critical junctures so you can focus your resources on core business activities.
For more information on this transaction, contact Alantes Corporate Finance at info@alantes.com
Alantes Corporate Finance, LLC
234 5th Avenue, 2nd Fl
New York, NY 10001
www.alantes.com