Mid-West Family
Company: Mid-West Family or Long Nine, Inc. (“MWF” or “Company”)
Financing Amount: $302,500 Conventional Term Loan & $126,500 Conventional Term Loan
Financing Date: April 10, 2026
About the Company
Mid-West Family is a full-service marketing and media company that specializes in delivering integrated advertising, branding, and audience engagement solutions for businesses across a wide range of industries. Under the leadership of Mike Paterson, the Company has evolved beyond traditional media into a data-driven marketing platform that helps clients effectively reach and convert their target audiences.
Mid-West Family offers a comprehensive suite of services including digital marketing, radio advertising, social media strategy, content creation, search engine marketing (SEM), search engine optimization (SEO), website development, and targeted audience analytics. By combining traditional broadcast capabilities with advanced digital tools, the Company provides multi-channel campaigns that are measurable, scalable, and results-oriented.
A key differentiator for Mid-West Family is its proprietary approach to audience targeting and campaign optimization. Leveraging data insights and consumer behavior analytics, the Company is able to deliver highly customized marketing strategies that drive engagement and maximize return on investment for its clients. This integrated model allows businesses to streamline their marketing efforts through a single partner while benefiting from both local market expertise and modern digital execution.
With a strong presence in regional markets and a deep understanding of local consumer dynamics, Mid-West Family has built long-standing relationships with small and mid-sized businesses, as well as larger enterprise clients. The Company’s commitment to innovation, client service, and measurable outcomes has positioned it as a trusted marketing partner in an increasingly competitive and fragmented media landscape.
Situation
As Mid-West Family continued to expand its service offerings and invest in its marketing platform, the Company sought to optimize its capital structure and secure additional financing to support ongoing operations and strategic initiatives. Ownership identified an opportunity to access conventional term financing that would provide stability while enabling continued investment in digital capabilities, talent, and client acquisition.
Mike Paterson engaged Alantes Corporate Finance (“Alantes”) to structure a financing solution that aligned with the Company’s growth trajectory and operational needs.
Solution
Alantes worked closely with Mr. Paterson to structure and secure two conventional term loans totaling $429,000, consisting of facilities of $302,500 and $126,500. The financing was tailored to Mid-West Family’s cash flow profile and designed to provide long-term stability while supporting continued business growth.
The dual-loan structure allowed the Company to efficiently allocate capital across key areas of the business, enhancing financial flexibility and enabling further investment in marketing technology, service expansion, and client delivery capabilities.
“Alantes took the time to understand both our business model and where we’re headed,” said Mike Paterson, President and Owner of Mid-West Family. “They delivered a financing solution that gives us the stability to operate confidently while continuing to invest in the tools and strategies that drive results for our clients.”
With the new financing in place, Mid-West Family is well-positioned to continue scaling its integrated marketing platform, deepen client relationships, and expand its footprint in both traditional and digital media channels.
About Alantes
Alantes Corporate Finance (“Alantes”) specializes in capital raises and strategic advisory for small to middle market businesses across the nation. Our team prides itself on our ability to provide unique solutions for all of your business needs. Whether you’re looking to acquire a new company or additional working capital for operations, Alantes is your trusted source for business growth and expansion. Our multi-faceted approach allows us to craft creative solutions that adds value at the most critical junctures so you can focus your resources on core business activities.
For more information on this transaction, contact Alantes Corporate Finance at info@alantes.com
Alantes Corporate Finance, LLC
234 5th Avenue, 2nd Fl
New York, NY 10001
www.alantes.com3021